Sony And ‘Daft Punk’ Get Together For The World’s First Ever AIBO Dance Contest

In a bold marketing initiative, Sony Entertainment Robot Europe and EMI/Virgin Music launch an exciting campaign uniting AIBO with the enigmatic techno dance band ‘Daft Punk’. A Lifestyle Partnership Stylish, innovative and highly original, both AIBO and Daft Punk are renowned for the unique way they embrace emotion and technology. Now these pioneers from the worlds of robotics and electronic music have come together in a ground-breaking campaign that challenges AIBO owners to create a video of their four-legged companion dancing to the latest Daft Punk track.

“It’s a fantastic collaboration and a great opportunity for AIBO to link up with one of today’s most progressive techno dance groups” says Hilde Niedermann, Head of Sony Entertainment Robot Europe. “Both AIBO and Daft Punk offer consumers a unique entertainment experience based around cutting edge technology, lifestyle and music. As well as boosting awareness across Europe, the campaign will highlight just how easy it is for end-users to program AIBO.” Create…Dance…Shoot! Entering the contest is simple. AIBO owners download a 30-second loop of ‘Technologic’, the latest single from Daft Punk’s revolutionary new album ‘Human After All’, then create an impressive dance routine for their AIBO based on the track using a variety of easy-to-use programming tools. Owners upload a video of the sequence to a specially designed contest microsite where fans and enthusiasts will vote for the most impressive entries from the 24 th of May. The microsite will be available from Thursday 21 April at www.aibo-does-daftpunk.com.

AIBO is an autonomous, intelligent companion from Sony Entertainment Robot Europe that responds to voice commands, uses integrated camera and various sensors or pattern recognition to fulfil tasks and connects to a wireless network to become part of a home entertainment.. Available in two colours- the standard pearl white and the new pearl black body the AIBO ERS-7M2 now includes AIBO Mind 2 software to perform even more impressive tasks and take full advantage of AIBO’s capabilities. AIBO has specially developed tactile touch sensors on its back, head and chin that double as remote control sensors for commands and as receptors for interacting with its owners (AIBO learns and develops with more human interaction). The AIBO ERS-7 also features Illume-Face, Sony’s innovative LED face panel that provides a way for the robot to express its feelings, emotions and current conditions. The LED display also indicates when AIBO is transmitting images, sounds and emails over a wireless connection.


(06.05.2005)

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